Momentum Tip Archives - i-Generation - Business Advisory | Consulting | Coaching | Training | Marketing | For Accountants and Professional Services Firms

Defining Your Target Market

CP Officer — Tue, 25 Jul 2017 22:35:31 +0000

Defining Your Target Market Great! You’ve decided to go out and grow your business. Now what? Well, let’s explore how you might go about positioning yourself to attract the right type of clients you want for your firm by carefully defining your target market. First let’s answer the question – What is a market? A

3 Secrets to Breakthrough Customer Service

CP Officer — Mon, 24 Feb 2014 00:24:19 +0000

3 Secrets to Breakthrough Customer Service I'll cut right to the chase! Three of the best secrets to breakthrough customer service in my experience are these: Acknowledgement Attention Action Acknowledgement Customers want to be acknowledged as being important to your business. You've heard it before, "you don't have a business without customers" and "your customers

Thinking Outside the Box

CP Officer — Sun, 12 Jan 2014 22:45:00 +0000

Marketing does not have to be mysterious, overly costly, or complex. I wanted to share this example with you that was inspired by a meeting I had with an accounting firm on the Gold Coast. It is a fantastic example of thinking outside the box to achieve the result you want. Some five years ago,

Build Your Ideal Year!

CP Officer — Mon, 06 Jan 2014 05:40:02 +0000

The theme I'm living by this year in one word is - "Build!" Each year I sit down on 31st December and review my journal for all the things that happened throughout the year. I find it a great way to record my progress and all the thoughts, ideas, and lessons I experienced as well.

Professionals – Do you really deserve the title of “ trusted adviser ”?

CP Officer — Sun, 02 Jun 2013 22:00:25 +0000

You need to be more than just a trusted resource that someone comes to when they think they have a need. Trust is implicit with some professional services for example doctors, accountants, financial advisers, lawyers, architects, engineers, etc. But does that mean that you don’t need to be more for your clients? I would suggest

My Top 8.5 Procrastination Busters

CP Officer — Sun, 17 Feb 2013 22:00:03 +0000

Wake up call!!! I’ve been putting off writing this article for a week and ironically it’s about the number one killer of momentum – procrastination. It’s something that affects everyone in different ways, but the results are always the same – nothing! That’s right, nothing! Let me ask you this, how many ideas have you

Measure your activity if you’re serious about improving your business results!

CP Officer — Mon, 28 Jan 2013 00:41:53 +0000

You’ve heard it before. If you can’t measure it, you can’t manage it. Well, it’s true and if you’re serious about improving your business results (even personal performance for that matter), you need to have a way to measure your progress and then manage your activity to improve it. Rocket science, I know! It surprises

How to Keep Your Business GROWING This Year

CP Officer — Sun, 20 Jan 2013 23:20:56 +0000

I’m going to get straight to the point ... If you haven’t got a clear plan to grow your business; you’re fooling yourself to think that you’re going to achieve your goals (assuming you have some) just by opening your doors. It doesn’t take very long to get some clarity so I wanted to give

Hello!!! Is your greeting costing you business?

CP Officer — Sun, 13 Jan 2013 22:37:15 +0000

We all know the theory of first impressions, and how they're formed within the first 10 seconds and can be really hard to change or break. I'm not here to discuss the accuracy or the science of this theory, but rather to assume it's correct and focus on a topic that affects every business person

If you have poor performance from your people, it’s probably you!

CP Officer — Wed, 02 Jan 2013 23:52:57 +0000

It really disappoints me when I see a business owners treating their people as though they owe a debt of gratitude just because they get paid. It also upsets me when I see a business leader blaming everyone around them for their own incompetence. If you have poor performance from your people, it's probably you!