Strategy Archives - i-Generation - Business Advisory | Consulting | Coaching | Training | Marketing | For Accountants and Professional Services Firms

Should You Re-open Your Business? Assess Your Options

CP Officer — Tue, 05 May 2020 02:18:53 +0000

Should You Re-open Your Business? Assess Your Options When things return to some new form of normality following the COVID-19 disaster, many business owners will be itching to re-open their businesses as quickly as possible. However, it is highly unlikely that things will snap back to the way they were before the pandemic hit. The

Business Continuity Planning and COVID-19

CP Officer — Tue, 21 Apr 2020 02:47:45 +0000

Business Continuity Planning and COVID-19 Back in 2011 I wrote an article entitled “Nature takes a massive swipe! Now what?” on the topic of business continuity planning and disaster recovery planning. At the time, the article coincided with a major natural event that had occurred in Queensland (Cyclone Yasi) and devasted many communities. Less than

Prospecting – Top Strategies for Building Your Database of Target Contacts

CP Officer — Mon, 14 Aug 2017 04:18:08 +0000

Prospecting – Top Strategies for Building Your Database of Target Contacts This step in any sales process is always a challenge and yet the most important. This list of top strategies for building your database of target contacts will potentially explode your business growth if managed well. So here goes…a summary of the top strategies

Defining Your Target Market

CP Officer — Tue, 25 Jul 2017 22:35:31 +0000

Defining Your Target Market Great! You’ve decided to go out and grow your business. Now what? Well, let’s explore how you might go about positioning yourself to attract the right type of clients you want for your firm by carefully defining your target market. First let’s answer the question – What is a market? A

One KPI That Really Counts

CP Officer — Thu, 13 Jul 2017 22:30:08 +0000

One KPI That Really Counts When looking to grow your professional services business, the one KPI that really counts is the number of meetings you have with clients and prospects. Sure, there might be lots of supporting activities that also need to be measured, but after years of working with firms from all walks of

Client Portals in the Cloud

CP Officer — Thu, 24 Sep 2015 02:38:45 +0000

Client Portals in the Cloud With technology changing at an ever increasing rate and new capabilities becoming available almost daily, it's time to revisit or visit for the first time client portal technology and what it might be able to do for your professional services firm. I've been spending quite a bit of time in

Build Your Ideal Year!

CP Officer — Mon, 06 Jan 2014 05:40:02 +0000

The theme I'm living by this year in one word is - "Build!" Each year I sit down on 31st December and review my journal for all the things that happened throughout the year. I find it a great way to record my progress and all the thoughts, ideas, and lessons I experienced as well.

How to Keep Your Business GROWING This Year

CP Officer — Sun, 20 Jan 2013 23:20:56 +0000

I’m going to get straight to the point ... If you haven’t got a clear plan to grow your business; you’re fooling yourself to think that you’re going to achieve your goals (assuming you have some) just by opening your doors. It doesn’t take very long to get some clarity so I wanted to give

Competitive Strategy – Do you know what your competitors are up to?

CP Officer — Mon, 11 Apr 2011 09:50:49 +0000

For most of us in business, there is someone else other than us competing for business in our marketplace. That means that customers have choice when it comes to buying your products or services. So how well do you know all the players in your marketplace? How competitive are they? What do they do better

Customer strategy – Finding the reason why people buy!

CP Officer — Mon, 04 Apr 2011 09:38:09 +0000

A great definition I came across for a business several years ago was as follows: “The exchange (sale) of GOODS or SERVICES or BOTH by a seller (business owner) to a buyer (the customer) for VALUE ($ the price) with a view to the seller making a PROFIT” It has all the key elements! Goods,