Defining Your Target Market
Defining Your Target Market Great! You’ve decided to go out and grow your business. Now what? Well, let’s explore how you might go about positioning yourself to attract the right type of clients you want
3 Secrets to Breakthrough Customer Service
3 Secrets to Breakthrough Customer Service I'll cut right to the chase! Three of the best secrets to breakthrough customer service in my experience are these: Acknowledgement Attention Action Acknowledgement Customers want to be acknowledged
Thinking Outside the Box
Marketing does not have to be mysterious, overly costly, or complex. I wanted to share this example with you that was inspired by a meeting I had with an accounting firm on the Gold Coast.
Build Your Ideal Year!
The theme I'm living by this year in one word is - "Build!" Each year I sit down on 31st December and review my journal for all the things that happened throughout the year. I
Professionals – Do you really deserve the title of “ trusted adviser ”?
You need to be more than just a trusted resource that someone comes to when they think they have a need. Trust is implicit with some professional services for example doctors, accountants, financial advisers, lawyers,